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Elevator Up - A Random Update

This Issue

Kris McNeil

Photo: Kris McNeil

Over the last 12 years Kris has been helping businesses and organizations think strategically about their marketing and corporate communications. He currently owns and operates a strategic communications consultancy called BLACK, Inc.

Read more about Kris McNeil

the Garage

Photo: Garage Logo Sick of the coffee shop or your lonely/distracting house? Come hangout at EU and be part of the Garage.

Geeks Group (Nov.)

Date: November 18, 2008
Time: 5:30 - ??
Location: TBA

To find out more information join our google group - Google Group for Geeks.

My Social Network is better than yours

by Aaron Schaap

"Someone has added you as a Friend" is possibly the most repeated phrase in my inbox after signing up for a variety social networking sites a few years ago. It seems like every-time I open my inbox or check out (input social networking site here), I see a message like that with a link to confirm or deny my status with yet another individual.

If you're like me, the first thing you feel is a bit of excitement. Not in the giddy school girl sense but in the way that everyone likes to be recognized and in some venue, valued. Depending on who you are, the next step is what defines the value of your social network.

Some of you will instantly become friends with the requester. It doesn't matter how well you know them, or the value that person may add to your network. You either want to return the favor of announcing your friendship or enjoy your Friend/Network count to be a high number. It shows others how popular you really are.

Others may put this request through another filter by checking out how you know this person or if you don't, if you'd like to know them. You may see that they are from the same geographical area as you, be a member in some of the same groups that you area (in real life or virtual), or possibly know some of the same people you know.

What I've been doing is put people through yet another filter...

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Growing Up

by Janson Hartliep

Javascript has been in the news a bit over the past few weeks - some reasons better than others. Now, if you're the type to subscribe to Steve Yegge's long-winded theories, then Javascript as news isn't a big surprise.

A few weeks ago, the folks over at jQuery generated a hubub with their recent site redesign . Coming under quite a bit of flack for associations with cowboy coders, they quickly capitulated to the cries of the masses and removed the offending elements. Personally, I failed - and still fail - to understand quite what the bedlam was all about. The jQuery team is well known for their coding ability, and a fresh redesign of the site was a huge boost for their visibility and maturity. Some will say - and many did - that maturity must preclude any sort of humor and that any show of humanity hints at adolescent arrogance. But the tongue-in-cheek image of a "Rockstar" was in no way a serious bit of bravado, nor did it affect the solid qualities of the framework.

Many detractors of the new site brandished the Boss Argument...

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A Lesson from Zappos

by Kate Howell

When talking about customer service, the name that I frequently hear brought up in reference to a successful company is Zappos. Rarely do they have an unsatisfied customer because they are willing and able to do just about anything for their customers. I decided that I would contact Zappos to see if I could get any kind of information about how they have become so successful in the area of customer service. I was skeptical that a company would offer me their “secrets to success” - especially when I wasn’t a customer of theirs.

After sending one email to customer service I had a 2008 Zappos Culture Book sent to me (free of charge) and was contacted by one of the customer service managers (Rob) who offered to talk with me over the phone so that I could ask him any questions I have. I was completely blown away by the extent they were willing to help little old me.

When talking with Rob the point he stressed the most is...

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